Imitators versus Initiators

Dr. Robert Cialdini, a professor of Psychology and Marketing at Arizona State University, as well as the author of Influence: The Psychology of Persuasion, learned while conducting research for the book, that about 95% of the population are what we could call “imitators”, and the remaining 5% are what we could call “initiators”.

Imitators are generally those that are easily influenced by people or things around them. These people will rarely act on their own ideas, and will simply follow others. Such as, if you leave a shopping cart in the parking lot, instead of returning it to a cart bin because others have left carts in the parking lot as well.

Initiators are generally those that pursue their own ideas and actions, rather than letting outside influences deter them from their own plan. Unlike imitators, once an initiator has their mind set on something, nothing will stop them from achieving their goals.

Consequently, this is exactly why most people end up breaking their New Year’s resolutions; it’s not due to their goals being too difficult to achieve, but because most will not initiate a continued system for success towards that goal. In 2007, a survey conducted by FranklinCovey found that 35% of people broke their New Year’s resolutions by the end of January, while only 23% never broke them at all!

During the course of this ongoing pandemic, while most restaurants have closed their doors, Chick-fil-A has unbelievably opened a total of 136 stores! Chick-fil-A has also started selling their signature sauces in select grocery stores throughout the country. However, this is not just a coincidence of circumstance or luck, but the direct result of initiators taking action in the fast-food industry!

On behalf of everyone here at Pinecrest Practice Growth, we hope that you have a great year in your practice, and encourage you to continue to initiate exemplary services and care, while being initiators in your personal lives as well!

Never Assume Anything!

When it comes to the care of your patients, it’s always better to ask questions on their thoughts about a procedure, rather than to assume that you can just blindly suggest a direction to go in.

Professional speaker, author, and pastor, John C. Maxwell once wrote about the Oklahoma Land Run of 1889; a day in which congress had granted settlers the opportunity to lay claim on up to 160 acres of land, in exchange for cultivating said plot of land for 5 years. One of the only rules of the Oklahoma Land Run was that no one was permitted to stake out any land prior to the official start date.

However, there were many people, such as railroad employees, land surveyors, and deputy marshals, that were able to use their positions to their advantage by being able to see, and learn, the land before anyone else had. In his blog, Dr. Maxwell said:

It’s often not the fastest person that wins the race,

but the person who started first.”

Referring to this specific example, just because a settler got to the specific plot of land the fastest, doesn’t necessarily mean they got a better plot than someone else. Furthermore, Dr. Maxwell is talking about taking initiative, and having a vision for the future, which are both key components towards success in your leadership!

When you have a vision for your practice and future, you aren’t “seeing” what your team and patients see and making assumptions about their experience; you are envisioning a dream, and taking action towards achieving that dream for both your patients and your team! As legendary sculptor Michelangelo once said about his works:

I saw the Angel in the marble and carved until I set him free.”

He had already envisioned his dream before he started working, and used that dream to create a masterpiece.

Everyone has an off day now and then, but how you handle those off days will determine your success in your leadership! Are you assuming this is a loss, and giving up completely? Or are you accepting it as a learning experience and an opportunity for growth? If you are making assumptions and excuses about an outcome, then you can’t be taking initiative actions to prevent it from happening again!

Going forward in your leadership, focus on the actions you can take towards your success, not the excuses you might make when things don’t go as planned. Learn and grow with your team, and build your vision around your team, because every great leader knows that a great team is necessary to achieve success.

On behalf of everyone here at Pinecrest Practice Growth, we sincerely hope you have a wonderful year in your practice, as well as continuing to take initiative in your vision, and achieve success in your leadership!

How Will the PPP Affect Your Practice in 2021?

Recently, due to yet another round of government aid during this pandemic, many economists have begun to debate how effective the benefits of the Paycheck Protection Program have been in relation to the cost.

In one report from the economists employed by the U.S. Treasury in December 2020, the P.P.P. could have potentially saved up to 19 million jobs! However, several academic economists who have thoroughly studied the program, have concluded that a mere 1.2 million to 3.4 million jobs would be saved by the P.P.P.

These expert academic economists, including M.I.T. economist Mr. David Autor, who led his own case study of the program, stated that a “large chunk” of these funds, allocated to saving small businesses, went to a “very small” percentage of these companies. These companies were also in the least amount of need at the time, or were at very little risk of laying off employees for an extended amount of time.

However, economist Micheal R. Strain from the American Enterprise Institute, believes that the P.P.P. is, in fact, succeeding in its missions to keep businesses open. When the economy does finally recover, these businesses would be able to hire unemployed workers because the program was able to help keep them afloat during this tough time.

For more information regarding the current P.P.P. debate, you can find the full article here:

Also, I have created a principle to help grow your team and your practice. I call this the Principle ofP.H.U.B.B.” which is an acronym for:

PPatient Profile

HHygiene (or return visit(s) for specialists)

UUrgent, Necessary or Elective Treatment


BBenefits Remaining (including non-insurance benefits, such as a time-sensitive promotion, or additional work that can be avoided)

In addition to the Principle of “P.H.U.B.B”, if you would like more information about how to grow your practice without having to rely on government assistance, I strongly encourage you to read my recent article published in Dentistry Today, which you can find here:

On behalf of everyone here at Pinecrest Practice Growth, we hope that you have a great year in your practice, and that you continue to grow and succeed in all of your practice’s ventures!

How to “G.R.O.W.” Your Practice in 2021!

Since the coronavirus pandemic started a little over a year ago, more than 100,000 businesses have had to close their doors due to the havoc it has wreaked on our economy. Furthermore, when the PPP (Paycheck Protection Program) repayment forgiveness period comes due, how many more practices will be forced to close their doors for good?

After all of the hard work and sacrifice required to start a business, no owner, or their team, wants to see their practice fail. With that being said, here are 3 Coronavirus-Proof principles to create a plan you can follow during our current economic crisis to help prevent your practice from going out of business!

  1. Create a Marketing Calendar for 2021 that is centered around building relationships with your patients, and your team.
  2. Build a team focusing on aGrowth Mindset” for your practice, with incentives and celebrations that benefit your team, as well as you! As a business owner, you have a unique opportunity to hire and developA-players” who will help you reach your goals, as well as theirs.
  3. Keep close track of your daily, weekly, monthly, and/or quarterly numbers. What gets tracked and managed will always get done!

By working hard, committing to success, and by following a clear and precise plan similar to the one listed above, your practice will continue to thrive and prosper even during the tough times we have all been facing recently.

In order to thoroughly develop and grow our practice during this pandemic, we have designed and implemented a G.R.O.W. principle that we would like to share with you! Our acronym for a successful team is:



OOn Time and Consistent

WWinning Team

In order for your practice to G.R.O.W., you will need to establish realistic Goals, ensure your care is ResultsDriven rather than time and “line-item” driven, be On Time and Consistent with your care, and build a Winning Team that will help your practice G.R.O.W. and prosper!

On behalf of everyone here at Pinecrest Practice Growth, we hope that your practice continues to G.R.O.W. and prosper throughout the course of this new year!

Rich Owners Get Richer!

There are only two types of businesses and practices in the world:

  1. The ones that continuously thrive and better themselves every year, and…
  2. The ones that continuously struggle until they ultimately give up, or fail.

Although, even outside of the ongoing pandemic, there is a reason why there are many practices that are up against the ropes, and why there are others that are doing very well.

Unfortunately, there is no stimulus, accountant, or any tax laws available that will be able to determine which of these yours will be. However there is one reason, and one reason only, why successful practices are successful. That reason is, if the truth be told, not because of taxes, laws, luck, or even just being smarter than a rival business owner!

To put it simply, it’s really only a matter of applying yourself completely to your business or practice, and doing so over a long period of time. This one act alone will set you miles apart from what is considered to be the “average!”

No matter how much of your money is redistributed, granted or given away, or just moved around; the best business owners always continue to get much richer because they are willing to do things that most other owners are not. Which, ultimately, results in going that extra mile by working harder, and especially by working smarter!

This is what marketing legend, and multimillionaire, Dan Kennedy refers to as:


By following this method, you will always find yourself to be head and shoulders above the rest of the crowd! The only question that remains is this:

Going forward, how can you apply yourself more to your business or practice?

On behalf of everyone here at Pinecrest Practice Growth, we hope that you have a successful year in your practice!