Get Jazzed About Your Growth!

For years my family has been big fans of the Utah Jazz. Way back from the glory days of John Stockton and Karl Malone, back to back years in the NBA finals.

This year, they are the best team in the league as of today. Here’s a recent clip from CBS Sports:

“Jazz set record for 3’s in half, beat Magic 137-91.

Even with the best record in the NBA, the Utah Jazz are always looking for ways to improve.

Donovan Mitchell scored 22 points and the Jazz set an NBA record for 3-pointers in a half in a 137-91 win over the short-handed Orlando Magic on Saturday night, extending their franchise-best home winning streak to 22.

It was also Utah’s ninth straight win overall.

‘This is one of those nights for us where we played really well, and we played the right way,’ Jazz coach Quin Snyder said. ‘We played a team that is going through a transition. That said, we were happy with the way we played and continue to emphasize our identity as a team,’

The Jazz made 18 3-pointers in the first half, setting an NBA record in a season where the Jazz are obliterating all previous franchise long-range shooting marks.” -CBS Sports, April 4, 2021

The question for you is simple.

What are you doing to make your personal life, finances and/or practice better this week, especially when things are already going well?

From everyone here at Pinecrest Practice Growth, we hope you have a great week!

Innovation Equals Success

When it comes to the growth of your practice, one important aspect to incorporate is predicting the future desires of your patients, and designing innovative procedures based on those desires that will make the lives of your patient more convenient.

Just as Henry Ford once wisely said,

If I asked my customers what they wanted, they would have saidfaster horses’.“

When the world still traveled by horse and carriage, he designed and produced an innovative and more convenient alternative means of travel that the world didn’t even know it desired yet.

The same holds true in every business and practice; if you can offer your customers a product or service that is both an innovative and more convenient alternative to what is already available, in order to fulfill the future desires of your customers or patients, then you will ultimately become more successful.

Steve Jobs believed in this very same idea. Computers were for solving complex math equations and for big businesses, certainly not for an individual’s personal use! However, thanks to the innovation of Steve Jobs, computers were only the beginning, as he conveniently produced a computer so small, many of you may be holding one in your hand right now; the iPhone.

There were plenty of options for coffee and breakfast items when Starbucks came into being and despite the overwhelming odds, quickly became a worldwide coffee franchise due to their innovation of producing new high-quality coffee products, as well as placing importance on being more convenient to their customers than their competitors.

There was no shortage of orthodontists when Invisalign and Smile Direct Club offered a fresh and innovative look at dental health by conveniently providing their products online and shipping them directly to the customer, ultimately cornering a market that no one even knew existed for dental care!

You will need real data in order to accurately predict the future desires of your patients, and we recommend using a service like SurveyMonkey to track the trends, interests and feedback from your patients, as well as patients from other practices.

But, as always, you will need to constantly improve your practice for your patients as well as design something that they will desire and not just wait for them to ask for it!

From everyone here at Pinecrest Practice Growth, we hope that you all strive to become innovative in the services you offer, and become more successful in your practice as a direct result of the convenience of these innovative services!

CHOOSING Not To Use Excuses!

In October of 2020, amidst the coronavirus pandemic, the then undefeated Tennessee Titans played against the Buffalo Bills, who at the time were also undefeated. The Titans were supposedly at a huge disadvantage; not only were they locked out of live practices, physical activity, and facilities as a team, an outbreak of the coronavirus attacked them, leaving a multitude of players to quarantine for 2 weeks.

The only form of practice the team had:

Zoom meetings.

Due to the amount of players not able to participate, and limited amount of practice, sports analysts were predicting the Titans to make plenty of mistakes, turnovers, and be rusty as a unit, ultimately losing the game. One “expert“ even predicted that the Titans would set the new NFL record for penalties in a game!

On top of all of that, the Titans were playing with an uncertain quarterback with relatively limited experience due to injury while the Bills had a “superstar“, and possible MVP caliber, quarterback coming into full bloom.

Although the Bills were expected to outplay the Titans in every aspect of the game, and with the Titans low number of players, the actual result was the Titans handing the Bills a loss with a final score of 42 – 16. The Titans head coach Mike Vrabel wisely said about the win,

We owned all of the excuses, we just chose not to use them.“

Marketing expert Dan Kennedy once said, “It’s a matter of resources versus resourcefulness, the latter one being far more important.” In the Titans case, this is exactly what led them to victory. Their resourcefulness at overcoming the hardship they were facing was greater than the resources they had to prepare. Just as the old saying goes:

You can make money or you can make excuses, but you can’t do both.

From everyone here at Pinecrest Practice Growth, we hope that you choose to not use excuses in your practice going forward this year, and that you continue to thrive as a result!

Imitators versus Initiators

Dr. Robert Cialdini, a professor of Psychology and Marketing at Arizona State University, as well as the author of Influence: The Psychology of Persuasion, learned while conducting research for the book, that about 95% of the population are what we could call “imitators”, and the remaining 5% are what we could call “initiators”.

Imitators are generally those that are easily influenced by people or things around them. These people will rarely act on their own ideas, and will simply follow others. Such as, if you leave a shopping cart in the parking lot, instead of returning it to a cart bin because others have left carts in the parking lot as well.

Initiators are generally those that pursue their own ideas and actions, rather than letting outside influences deter them from their own plan. Unlike imitators, once an initiator has their mind set on something, nothing will stop them from achieving their goals.

Consequently, this is exactly why most people end up breaking their New Year’s resolutions; it’s not due to their goals being too difficult to achieve, but because most will not initiate a continued system for success towards that goal. In 2007, a survey conducted by FranklinCovey found that 35% of people broke their New Year’s resolutions by the end of January, while only 23% never broke them at all!

During the course of this ongoing pandemic, while most restaurants have closed their doors, Chick-fil-A has unbelievably opened a total of 136 stores! Chick-fil-A has also started selling their signature sauces in select grocery stores throughout the country. However, this is not just a coincidence of circumstance or luck, but the direct result of initiators taking action in the fast-food industry!

On behalf of everyone here at Pinecrest Practice Growth, we hope that you have a great year in your practice, and encourage you to continue to initiate exemplary services and care, while being initiators in your personal lives as well!

Never Assume Anything!

When it comes to the care of your patients, it’s always better to ask questions on their thoughts about a procedure, rather than to assume that you can just blindly suggest a direction to go in.

Professional speaker, author, and pastor, John C. Maxwell once wrote about the Oklahoma Land Run of 1889; a day in which congress had granted settlers the opportunity to lay claim on up to 160 acres of land, in exchange for cultivating said plot of land for 5 years. One of the only rules of the Oklahoma Land Run was that no one was permitted to stake out any land prior to the official start date.

However, there were many people, such as railroad employees, land surveyors, and deputy marshals, that were able to use their positions to their advantage by being able to see, and learn, the land before anyone else had. In his blog, Dr. Maxwell said:

It’s often not the fastest person that wins the race,

but the person who started first.”

Referring to this specific example, just because a settler got to the specific plot of land the fastest, doesn’t necessarily mean they got a better plot than someone else. Furthermore, Dr. Maxwell is talking about taking initiative, and having a vision for the future, which are both key components towards success in your leadership!

When you have a vision for your practice and future, you aren’t “seeing” what your team and patients see and making assumptions about their experience; you are envisioning a dream, and taking action towards achieving that dream for both your patients and your team! As legendary sculptor Michelangelo once said about his works:

I saw the Angel in the marble and carved until I set him free.”

He had already envisioned his dream before he started working, and used that dream to create a masterpiece.

Everyone has an off day now and then, but how you handle those off days will determine your success in your leadership! Are you assuming this is a loss, and giving up completely? Or are you accepting it as a learning experience and an opportunity for growth? If you are making assumptions and excuses about an outcome, then you can’t be taking initiative actions to prevent it from happening again!

Going forward in your leadership, focus on the actions you can take towards your success, not the excuses you might make when things don’t go as planned. Learn and grow with your team, and build your vision around your team, because every great leader knows that a great team is necessary to achieve success.

On behalf of everyone here at Pinecrest Practice Growth, we sincerely hope you have a wonderful year in your practice, as well as continuing to take initiative in your vision, and achieve success in your leadership!