We’re going to break this topic down into two parts over two different episodes. This episode is really about asking the question, should you offer membership plans?  Maybe you should, maybe you shouldn’t.  But we’ll go through some things that should help you decide if you’re not currently offering a plan, if you should, or if you are offering a plan, how you can make it better.  Maybe you even should stop offering a membership

  |  0

How Much Are Your Patients Worth?

Recently the most valuable and expensive pair of shoes ever sold in an auction for nearly $1.5 million. They were a pair of 1984 Nike basketball sneakers worn by Michael Jordan. Health and relationships are the most valuable assets and prized possessions we have in our lives. However, the things you spend the most money on are often things that can be replaced. For example, cars can be repaired or traded up. Homes can be

  |  0

Less Talk, More Treatment

When your new patient responds with “I’ll think about it,” what do you do next? The best part about dentistry is that you never need to “sell“ anything! Simply respond with “no problem at all” anytime you run into that, and then practice the fine art of shutting up and listening. It diffuses the pressure, which they are trying to put back on you for cost, no sense of urgency, etc. I like to follow

  |  0

G.R.O.W. Like CVS

Here is a prime example of a subscription membership program I read recently that specifically involves healthcare. You can learn a lot about this on how you run your own practice, grow your profits, and most importantly meet the needs of your patients where they are. “CVS, the drug store chain, has 4-Million people in its subscription programs, and CVS reports* that those customers buy 25% more stuff than other customers i.e. each one worth

  |  0

What’s Working in Dentistry NOW?

Recently Dr. Williams interviewed Dr. Howard Farran of Dentaltown on our podcast for practice owners The Practice X-Factor. Here are a few highlights we’ve paraphrased from Howard’s input on the topic of what practice owners need to be successful in the turbulent environment of dentistry today: There are 168 hours in a week but most dentists are available only for 32 of them! What if a person feels pain in their molar tooth and the

Leave a Reply

%d bloggers like this: