Personalize Your Marketing Message

Recently, my wife and I have started some home-improvement projects and have been getting a lot of bids from different companies for finishing the rest of our basement. While we don’t mind receiving bids from companies, we must have somehow ended up on some purchased marketing lists, because we’ve received several pieces of direct mail from various painting companies in the area. Here’s an example of one of the letters that we just received thatContinue reading “Personalize Your Marketing Message”


The Key to a profitable financial plan is having a solid offense (your production and marketing towards the right patients) and a strong defense (reasonably reducing expenses and overhead), but finding the perfect balance between the two is what will ultimately bring you financial success in your practice! If you solely focus on producing, although you will most assuredly provide quality services to your patients, you will do so at the expense of your profitContinue reading “OFFENSE + DEFENSE = PROFITS”

Making it COUNT!

Did you know that the average winning point margin in an NBA game is right around six points and that the team with the highest free throw shooting percentage wins more often? Rick Barry, named one of the 50 Greatest players in history by the NBA in 1996, was ranked as an outstanding scorer and all-round player. He is “the only player to lead the NCAA, ABA, and NBA in points per game in aContinue reading “Making it COUNT!”

Get Jazzed About Your Growth!

For years my family has been big fans of the Utah Jazz. Way back from the glory days of John Stockton and Karl Malone, back to back years in the NBA finals. This year, they are the best team in the league as of today. Here’s a recent clip from CBS Sports: “Jazz set record for 3’s in half, beat Magic 137-91. Even with the best record in the NBA, the Utah Jazz are alwaysContinue reading “Get Jazzed About Your Growth!”

Innovation Equals Success

When it comes to the growth of your practice, one important aspect to incorporate is predicting the future desires of your patients, and designing innovative procedures based on those desires that will make the lives of your patient more convenient. Just as Henry Ford once wisely said, “If I asked my customers what they wanted, they would have said ‘faster horses’.“ When the world still traveled by horse and carriage, he designed and produced anContinue reading “Innovation Equals Success”