There are a few ways to approach creating a membership plan or to revive it in your practice.
If you’re part of our Advanced Membership Master Network, we provide a lot of done for you examples and templates that you can just simply change the name on and run with.
However, if you really want to get into the nuts and bolts of this, and you want to do it yourself, the best thing to look at is examples around you of things that you already subscribe to or clubs that you’ve already personally joined.
Costco is a great example. Think of anything that you subscribe to where there are levels, tiers or upgrades. Another really good one is phone companies. They are really good at selling their services in terms of what the monthly payment looks like (not the total amount or slashing prices on an iPhone).
When you compare all the benefits of your dental membership program to a phone or a cable bill, often, the membership plan is the same cost, or even less.
Even if it’s more, you can really make a compelling argument that it’s still much more valuable, because with a phone or with a cable bill, once you stop paying, all of that service goes away and that phone will be quickly outdated. However, with a membership plan your patients become members rather than patients.
By simply taking these ideas, putting them into a word doc or a Google doc, and then sending them off to a designer to put something nice together and build it, give it some color, and enhance the style.
Before you know it, you’ll be off to the races. Study the most popular services that dental insurance does not cover and can really set you apart and help you stand out in the crowd.
Have a great month.